Webcard Loyalty fun communications

With its portal www.webcard-loyalty.com, fun communications present a customer loyalty system for the Internet using "virtual cards". The system combines User-Centric Identity Management (self-determined and secure identification) and loyalty (bonus point and customer loyalty program) in a single application.

Via the free public portal, www.webcard-loyalty.com, every dealer or portal operator is able to issue its own virtual customer cards, so-called Managed Cards, which are based on Information Cards. These virtual cards can not only serve as a reliable means of authentication and authorization, but can also be used for bonus programs and coupon promotions.

Taking the approach of the "virtual card", which is also visually present to the customer on the desktop, the customer loyalty aspect is emphasized in an extremely cost-effective manner. The bonus cards that are so popular with customers have now moved into the virtual world of the Internet. Registering at an acceptance agency on the Internet is a simple process for the customer and just takes a few clicks; a renewed registration is not necessary here. The self-determined forwarding of personal data (User-Centric Identity Management) to the acceptance agency by the customer simplifies and shortens formal processes, for example order processing. The acceptance agencies for the virtual cards on the Internet benefit from the high quality of the data and the wealth of possible marketing measures in conjunction with the card.

The WebCard Loyalty Manager developed by fun communications allows everything to be controlled using a standardized interface, beginning with the layout of the virtual card and its structure, over the rollout of the cards to the customers and the administration of the underlying customer base, through to tracking success using a wide range of statistics. The underlying SOA approach ensures that the system can be deployed in a multitude of different scenarios with varying scalability requirement profiles.

In addition to the classic login with user name and password, the portal www.webcard-loyalty.com gives you the opportunity to login with "Information Cards". Please watch the Webcard Loyalty Video.

"We are delighted that with WebCard Loyalty we have presented the first application with virtual loyalty cards based on Information Cards. WebCard Loyalty combines in a unique way the benefits of User-Centric Identity Management with a customer loyalty and bonus program." Stefan Bamberg, Managing Director of fun communications GmbH.