The Business Case for Providing Information Cards

When you choose to issue and validate Information Cards for your users, you change the game. Participation in the Information Card Ecosystem gives you the ability to take a community built within your own walls, and seamlessly connect that community to the world at large. 

Participate in an Enriched Information Economy

Information Cards allow you to unlock critical information, about not just your users, but about how a user interacts within your community.  Reputation, relationships, community currency, real-world currency, and achievements are just some of the community asset data that can now be offered to partners or affiliates, with the active approval of the user, as part of a real-time transaction.

Create a Stronger Trust Relationship with Your Users

As your users leverage their standing in your community for additional value, your community becomes an even larger part of their life.  By choosing you as a representative of their identity, they are investing far more into their relationship with you than could come from participation in your community alone. In return, you are promising more to your users than ever before. The use of Information Cards in conjunction with good security and privacy practices will allow this relationship to become even stronger, as the transparency built into the Information Card paradigm allows users to see that the data passed to consuming sites match that explained in your privacy policy, and as the strong advantages of a PKI-based, token-based communication system help to improve confidence in your ability to protect user data.

The combination of new avenues for communication of data and improved relationships with your user give you a powerful platform to imagine new services, become profitable in new ways, and help your users to love your community even more.

Expand your Brand Reach without Compromising Visibility

While other technologies exist to share data between centers of administrative control, only Information Cards allow an interactive experience where users see and actively select a visual representation of your brand whenever they utilize your service. This reinforcement and reminder of their relationship with you is invaluable.