The Business Case for Accepting Information Cards
How much do your users contribute to the value proposition of your internet property? If you could significantly improve the quality of your relationship with your users, would it improve your bottom line?
Information Card Users are Connected
Do you struggle to balance between your need to know your user against the fear they will become fatigued and abandon site registration or form-filling altogether? Users who are connected into the Information Card Ecosystem come to your site with an already rich set of relationships, community connections, and information about who they are. Accepting Information Cards allows you to tap into this flow of data, to better know and serve your users with no fatigue on their part.
Information Card Users are Spontaneous
Information Card users are empowered to make decisions quickly. If they want to join, they do so in one click. If they want to buy, the process is similarly brief. For site owners who suffer from the current poor conversion rates associated with web forms, Information Card Users are the most attractive vistors you can get.
See how AAA Discount Reminders help users choose links that lead to discounts
Information Card Users are Verified
Does your reputation hinge on the quality of the data you collect about your users? Perhaps you have legal ramifications should somebody lie about their age? Or your business model hinges on your ability to judge creditworthiness?
Information Card Users can pass information to you from other qualified authorities. You don't have to take your user's word; you can instead get the information you need from a source you can trust.
Information Card Users are Protected (and so are You)
What is the risk to your site from a user who makes a poor choice of password and gets phished? What is the risk to your reputation, if your password list makes it onto the internet? How much time do your users spend on password reset and password recovery? Information Cards remove the password burden; you can leave it to software and services that manage that job safely and securely for your users.
Information Card Users are Current
How much work is it for your users to tell you when their data changes? What would it mean to your business if you could always have the latest refresh of your users' information? Information Card users give you up-to-date information every time they visit, allowing you to keep your relationship relevant, current, and productive.